Your Google Business Profile category is one of the biggest local ranking factors. Get started to get the best primary and secondary categories set up with BizLoc8.
Google uses your primary category to decide which "near me" searches you can even show up for. Pick too broad a category and you compete with everyone; pick the wrong one and you disappear. The right category is the single fastest ranking lever most businesses miss.
BizLoc8 audits and standardizes categories, hours, and info across every one of your Google Business Profiles from one dashboard, and flags what's holding each location back in local search.
Your primary category is the single most important category that best describes your core business. It carries the most weight in Google's local ranking, so choose the most specific category that matches what you do.
One primary category plus up to nine additional (secondary) categories, ten total. Only add secondary categories that genuinely describe services you offer.
Yes, categories are one of the strongest local ranking factors. The right primary and relevant secondary categories help you show up for more "near me" searches.