Post on your Google Business Profile about once a week per location. Rotate offers with a deadline, seasonal and holiday posts, new arrivals, review spotlights, behind-the-scenes photos and answers to common questions. Use your own photos, keep phone numbers out of the text, and add a Call now or Book button instead.

Open the Google Business Profile of almost any local business and scroll to its posts. The last one is usually months old. A Christmas offer in March. A "We're hiring!" from last year. Nobody plans it that way. Posting every week is easy to promise and hard to keep up, because every week you have to come up with something to say, and if you run more than one location, you have to say it everywhere.

This guide fixes both problems: what to post, and how to keep doing it at every location without it eating your week.

Why bother posting at all?

  • An active profile wins the click. When a customer compares two shops on Google, a post from this week says "open, busy, cares". A last post from 2024 says the opposite.
  • Offers get clicked. In Sterling Sky's analysis of over 1,000 posts, offer posts averaged 3.06 profile clicks, about four times the 0.76 for plain updates.
  • Offers now travel further. Since November 2026, Google says offers from your posts can show as offer chips on your Search listing and in AI Overviews, in select regions. A good offer can now be seen beyond your own profile.

One honest note: posts are not a ranking hack. Tests by Sterling Sky found they don't directly move your Google Maps position. They work on the people who already found you. For the ranking side, see our guide to geo-grid rank tracking.

12 post ideas that actually work

Running out of ideas is the real reason profiles go quiet. Here are twelve that work for almost any local business. Rotate through them and you have three months covered.

  1. This week's offer. One clear deal with a deadline. "Two for one croissants before 10 am, until Friday."
  2. Seasonal and holiday posts. Christmas pre-orders, festive hours, back-to-school specials. Post two to three weeks before, not the day of.
  3. New arrivals. A new product, menu item or service, with a real photo.
  4. Review spotlight. Turn a great review into a post and thank the customer by first name.
  5. Behind the scenes. The 5 am bake, the workshop, the team setting up. People trust what they can see.
  6. Meet the team. One person, one photo, one line about what they do.
  7. Answer a common question. "Yes, we have parking." "Yes, we deliver on Sundays." Every question you answer in a post is one fewer phone call.
  8. Events. Tastings, workshops, launches, sales, with a start and end date.
  9. Local connection. A nod to the neighbourhood, a local team, a community event you're part of.
  10. How-to or tip. How to store bread, how to choose the right size, how to prepare for your appointment.
  11. Before and after. For salons, repairs, cleaning or renovation, nothing sells better.
  12. "We're open" reminders. After a holiday, renovation or bad weather, tell people you're open and what's new.

A month of posts for every location, in one sitting, with BizLoc8

Knowing what to post is half the job. Doing it every week, for every location, is the other half. This is the workflow BizLoc8 is built for.

Step 1: Let AI Suggested Posts do the thinking

Open the Posts dashboard and you'll find AI Suggested Posts already waiting. BizLoc8 builds them from your own Google Business Profile: it looks at your business category, reads your website, researches what's trending for businesses like yours, and checks the holidays coming up in your country. The result is a fresh batch of post ideas every week, from seasonal offers to review spotlights, each matched with a photo from your own profile or website instead of stock.

BizLoc8 AI Suggested Posts: post ideas built from the Google Business Profile category, the website, trends for bakeries and upcoming Christmas, shown as cards with photos, tags and a Use template button
AI Suggested Posts, built from your own Google Business Profile. Illustration with a made-up business.

Step 2: Make it sound like you

Click Use template and edit, or let the AI rewrite the text in one of five tones: informative, casual, formal, friendly or professional. Choose short or long, add emojis and hashtags if that's your style, or translate it for a different market.

Step 3: Pick your locations once

Select one location or all of them. Use placeholders like {{Business Name}} so each post names the right store, and ten locations don't publish ten identical posts. Pick the post type (update, offer with coupon code and terms, or event with dates) and a button such as Book, Order online, Learn more or Call now.

Step 4: Schedule and repeat

Publish now or schedule ahead in any time zone. Set a post to repeat weekly, monthly or twice a month, and stop after a date, after a set number of posts, or never. Everything lands on a month or week calendar, so you can see gaps at a glance.

One post with a Business Name placeholder published to three locations, and a two-week calendar with repeating update, offer and event posts
Write once, publish to every location, and let repeats fill the calendar. Illustration.

Step 5: See what works

Add UTM tags or a QR code to your post links and BizLoc8 counts the clicks through its own short links, so you know which posts send people to your site or booking page. Every post lives in your history, where you can reuse it, edit a live post (it updates on Google too), or send the same post to Facebook and Instagram from the same screen.

Posts sit inside the same Google Business Profile platform as bulk profile edits, AI review replies and geo-grid rank tracking, with published pricing and a 7-day free trial.

Never stare at an empty post box again

See this week's AI-suggested posts for your own business and schedule a month in one sitting.

5 mistakes that get posts ignored or removed

  1. Phone numbers, emails or social handles in the text. Since September 2026 Google says it may remove posts with unverified contact details. Use the Call now button instead, which uses your verified number.
  2. Links to unrelated sites. Google's October 2026 policy update bans unrelated links in posts. Link to your own site, menu or booking page.
  3. Stock photos. Sterling Sky found posts without stock photos got 5.6 times more clicks. Use your own.
  4. The same post, word for word, at every location. It reads like a press release. Use the store name and a local detail.
  5. Posting only when you remember. A burst of five posts then silence for four months looks worse than one a week. Schedule ahead and let repeats carry you.

Frequently asked questions

How often should I post on my Google Business Profile?

Once a week per location is a good rhythm for a Google Business Profile. A weekly post keeps every profile looking active to customers comparing businesses, without turning into a chore. The easiest way to keep it up is to plan and schedule a month of posts in one sitting, and let repeating posts fill the gaps.

What should I post on my Google Business Profile?

Good Google Business Profile posts rotate through offers with a deadline, seasonal and holiday posts, new arrivals, review spotlights, behind-the-scenes photos, team introductions, answers to common questions, events, local connections, tips, before-and-after photos and "we're open" reminders. BizLoc8's AI Suggested Posts generate ideas like these for you each week from your own profile category and website.

Can AI write my Google Business Profile posts?

Yes. BizLoc8's AI Suggested Posts look at your Business Profile category, your website, what's trending for businesses like yours and the holidays coming up in your country, then suggest ready-to-use Google post ideas each week, matched with photos from your own profile or website. You can use one in a click, have the AI rewrite it in one of five tones, and schedule it to any of your locations.

Do Google Business Profile posts help my Google Maps ranking?

Not much directly. Sterling Sky's testing found that Google Posts don't directly move Google Maps rankings. Posts help with conversions instead: an active profile looks more trustworthy to people comparing businesses, and in Sterling Sky's analysis of over 1,000 posts, offer posts got about four times the profile clicks of plain updates.

Can I put a phone number in a Google Business Profile post?

Avoid it. Since September 2026 Google says it may remove Google Business Profile posts with unverified contact information, including phone numbers, email addresses and social media handles. Add a Call now button to the post instead, because the button uses the verified phone number on your Business Profile.

Do stock photos hurt Google Business Profile posts?

They cost clicks. Sterling Sky's analysis of Google Posts found that posts without stock photos got 5.6 times more clicks. Use your own photos of the shop, the team and the real products instead. BizLoc8's AI Suggested Posts match each post idea with a photo from your own Business Profile or website rather than a stock image.

Where do Google Business Profile offers show up now?

Since November 2026, Google says offers from your Business Profile posts can show as offer chips on your Search listing and in AI Overviews, in select regions. That means a good offer post can now be seen beyond your own profile, which makes a clear deal with a deadline the most useful kind of Google post to run.

How do I post to many Google Business Profiles at once?

With BizLoc8, you write a Google post once with placeholders such as {{Business Name}}, so each profile names its own store, then pick any number of locations and publish now or schedule it, with optional weekly, monthly or twice-a-month repeats. One screen shows which locations published, which are pending and which failed.

Sources

All checked 12 November 2026.