It usually starts in a meeting. Your boss, or your client, leans back and asks: "So does ChatGPT recommend us?" You don't know. The honest answer is that you typed a couple of questions into ChatGPT last week, saw your name once, and didn't see it the second time. That's not something you can put in a report.
This post walks through how BizLoc8 AI Visibility turns that question into something you can answer, and then act on. It's written for agencies and in-house marketers who have to explain the result to someone else, not just look at it themselves.
Why checking by hand gives you the wrong answer
Typing questions into a chatbot feels like research. It mostly isn't, for three reasons.
- Engines disagree. ChatGPT, Gemini and Perplexity read different sources and build answers differently. Being named in one says very little about the other two.
- Location changes the answer. Ask "best accountant for small businesses" in two cities and you can get two different lists. If you sell in more than one place, one check from your desk covers one place.
- Wording changes the answer. "Best tool for X", "X alternatives" and "how do I do X" are different questions to an AI engine, and they pull from different pages. Your buyers don't all phrase it your way.
Add your own chat history and personalisation, and a manual check tells you what one person saw once. You can't compare it to last month, and you can't tell a client what changed. What you need is boring and repeatable: the same questions, asked the same way, on every engine and in every city, each time you check.
How it works, step by step
Here's the actual flow inside BizLoc8, in the order you'd use it. I'll use a made-up project management brand, Northwind Tasks, for the illustrations.
Step 1: Set up the brand, the market and the competition
A setup wizard asks for the website, the brand name, the country and languages, and the cities you care about. It can also build an optional buyer persona from your website, which helps the next step suggest questions a real buyer would ask.
Then competitors. You can add the ones you already know, but the more useful part is that AI discovers them for you. This matters more than it sounds. The brands AI puts next to you are often not the ones your sales team would name. Sometimes it's a company nobody on your team has heard of.
Step 2: Choose the prompts buyers actually ask
A prompt is a question a buyer types into an AI engine. BizLoc8 suggests prompts for you, and each one comes tagged with its intent (exploratory, comparison, decision, branded and so on) and its monthly search volume for each city. You can also write your own, which is worth doing for the two or three questions your sales team hears every week.
My advice: don't pick only questions you expect to win. Include the comparison prompts, the "alternatives to [competitor]" ones. Those are where buyers are closest to a decision, and where the gaps usually are.
Step 3: Run it across ChatGPT, Gemini and Perplexity, per city
BizLoc8 asks every prompt on all three engines, once per city. So 10 prompts across 3 cities gives you 90 answers to work from, not the one or two you'd get by hand. A first run happens automatically after you buy. After that you run checks when you choose: everything at once, one engine, or just the prompts you've selected.
Step 4: Read the dashboard
The dashboard opens with a headline verdict and a short "why you're losing" explanation. That's the part to read first, and often the part to paste into a client update. Below it you get:
- Where you stand against each competitor, and your average rank by intent.
- Whether you're mentioned in each answer, and at what position.
- Engine-by-engine visibility, so you can see that you're fine on ChatGPT and absent on Perplexity, for example.
- A prompt-by-prompt heatmap with a summary of each answer.
- Rank over time, so a later run can be compared with an earlier one.
- Search fan-out queries: the extra searches Gemini runs behind the scenes to build its answer. If you haven't met this idea, our guide to query fan-out explains why it matters.
- Sentiment, for you and for each competitor. Being mentioned in a lukewarm way is a different problem from not being mentioned.
Step 5: See which sources AI cites, and where competitors are listed and you aren't
If you only have an hour, spend it here. AI engines don't invent recommendations. They lean on pages: review sites, listicles, forums, directories, and sometimes your own site. BizLoc8 shows the cited sources by engine and by prompt, and how citations trend between runs.
Then it turns that into Action Items. For each cited domain you see its role, its authority, whether you're present on it, which competitors are, and which engines cite it. Each one comes with a citation strategy, so the output is a to-do list rather than a chart. If a review site is cited by two engines and lists both your main competitors but not you, that's probably your first job.
We've written separately about what AI actually cites about a brand. The short version: your own website is a smaller part of it than most people assume.
Step 6: Fix it, then re-run to see what moved
Finding the gap is the easy half. The tools for closing it are in the same product:
- Content generation for page copy, schema (JSON-LD) and meta tags, aimed at the prompts where you're missing.
- Content Studio for AI-assisted articles, such as the comparison page you don't have yet.
- Website Audit covering technical issues, schema, Core Web Vitals, content gaps, authority and trust signals.
- AI Strategy report, a PDF that pulls the plan together.
Then run the prompts again. Because the prompts, engines and cities are the same, you can see what actually moved: which answers you now appear in, where your position changed, which cited sources now include you. That before-and-after is what you put in front of the client.
Reporting, and the traffic side
On paid plans you can connect Google Search Console to see search performance, and a GA4 widget shows sessions arriving from AI engines like ChatGPT and Perplexity. It's the nearest thing you'll get to a traffic number your boss cares about. For the client folder there's an AI Visibility PDF and the Strategy PDF, plus weekly emails with a visibility summary, missing citations, a prompt reminder and a tip.
Agencies can run each client as a separate project and add team members as users, so the account manager and the content writer work from the same data.
For the product overview, see BizLoc8 AI Discoverability.
Mistakes that make the numbers useless
- Tracking only branded prompts. "Is Northwind Tasks good?" will almost always mention you. It tells you nothing about whether you get recommended.
- Tracking one city when you sell in five. You'll report a number that's true for one market and wrong for the rest.
- Changing the prompts every month. Then nothing is comparable. Keep a stable core and add new prompts beside it.
- Fixing your website only. If the cited sources are review sites and listicles, more pages on your own site won't close that gap on their own.
- Not re-running after a change. Without the second run you can't tell a client what worked.
Where to start
Start with the free audit at audit.bizloc8.ai. It's free, it runs on ChatGPT, and you don't need to sign up to start (there's a daily limit). You get an overall score, your mention rate, average rank, sentiment, the competitors ahead of you, prompt-by-prompt results, the domains AI cites with competitor presence, and a list of issues. Gemini and Perplexity results, full answers and some extra rows unlock when you add your email or start a free trial.
If the audit shows a gap worth closing, the paid plans add all three engines, multiple cities, the fixing tools and reporting. In India, AI Visibility Solo is Rs 999 a month for 10 prompts. Outside India it's quoted by our team, and larger brands and agencies can go custom. Self-serve plans come with a 7-day free trial. Details are on the pricing page.
Find out what ChatGPT says about you
Run the free audit, or talk to us about tracking every engine and city for your brand or your clients.
Frequently asked questions
What is BizLoc8 AI Visibility?
BizLoc8 AI Visibility is a tool for agencies and in-house marketers that tracks how ChatGPT, Gemini and Perplexity answer the questions buyers ask. It shows whether your brand is mentioned, at what position, which competitors are named, and which sources each engine cites, then gives you Action Items, content generation and a Website Audit to close the gaps.
Which AI engines does BizLoc8 AI Visibility track?
BizLoc8 AI Visibility tracks three engines: ChatGPT, Gemini and Perplexity. Every prompt gets one answer per engine, per city you track, so 10 prompts across 3 cities give you 90 answers to work from. That spread matters, because answers change between engines and between cities, and one manual check only shows you one of them.
Why not just ask ChatGPT myself instead of using an AI visibility tool?
Asking ChatGPT yourself gives you one sample. Answers change between engines, between cities and when the wording of the question changes, and your own chat history can colour what you see. BizLoc8 AI Visibility runs the same prompts the same way every time, across all three engines and every city, so one run can be compared with the next.
How often does BizLoc8 check my AI visibility?
BizLoc8 runs a first AI visibility check automatically after you buy. After that, checks run when you choose: all prompts at once, one engine, or only the prompts you select. Re-running the same prompts after you make a change is how you see what moved, such as new mentions, a better position or new cited sources.
Can agencies manage several clients in BizLoc8 AI Visibility?
Yes. In BizLoc8 AI Visibility each client brand runs as its own project, and agencies can add team members as users, so the account manager and the content writer work from the same data. The AI Visibility PDF and the AI Strategy PDF are the easiest way to show a client where they stand and what the plan is.
How does BizLoc8 help fix low AI visibility?
BizLoc8 turns cited sources into Action Items: each cited domain shows its role, its authority, whether you are present, which competitors are, and which engines cite it, with a citation strategy. BizLoc8 also generates page copy, schema JSON-LD and meta tags, offers Content Studio for AI-assisted articles, and runs a Website Audit covering technical issues, schema, Core Web Vitals and content gaps.
How much does BizLoc8 AI Visibility cost?
In India, BizLoc8 AI Visibility Solo costs Rs 999 a month for 10 prompts. Outside India, BizLoc8 AI Visibility is quoted by the BizLoc8 team, and larger brands and agencies can get a custom plan. Self-serve plans come with a 7-day free trial, and current details are on the bizloc8.ai pricing page.
Is there a free way to try BizLoc8 AI Visibility?
Yes. The free AI Visibility audit at audit.bizloc8.ai runs your brand through ChatGPT with no signup to start, and there is a daily limit. It shows your score, mention rate, average rank, sentiment, the competitors ahead of you, prompt results and cited domains. Gemini and Perplexity results unlock when you add your email or start a free trial.
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