Over the past year, Google Business Profiles managed on BizLoc8 recorded just over 5.1 million customer actions: calls, website clicks and requests for directions. 73.1% of them were direction requests, 17.8% were calls and 9.1% were website clicks. That covers 993 profiles, mostly walk-in retail in India, from 1 October 2025 to 30 September 2026.
Most owners still treat the website link as the main event. On these profiles, the customer mostly wanted to know how to get there. They had already decided. Your profile's job at that point is to send them to the right door at the right time, from a phone, because 96.8% of profile views came from mobile.
That's the headline. Underneath it, the mix swings a lot by type of business, and roughly one listing in five got no new reviews all year.
About this data, read this first
This is not a sample of every business on Google. It covers 1,029 live Google Business Profiles from 255 businesses that use BizLoc8, mostly multi-location retail brands in India. Activity is from 1 October 2025 to 30 September 2026, and the data is as of 13 October 2026. A few big brands hold a lot of the listings (the largest has 168, and the top three hold 37.5% of all listings), so we re-checked the main findings without the largest ones and report both. We count a business as one BizLoc8 account, not one Google login.
Finding 1: nearly three in four actions are a request for directions
| Group | Profiles | Directions | Calls | Website clicks |
|---|---|---|---|---|
| All profiles with performance data | 993 | 73.1% | 17.8% | 9.1% |
| Without the three largest groups of listings | 393 | 69.4% | 23.9% | 6.7% |
It isn't one big chain skewing the total. Take out the three largest groups of listings and directions still take 69.4%. Look at profiles one at a time instead of pooling them, and the typical profile (the median of 952 profiles with at least 1,000 views) sent 72.6% of its actions to directions.
One honest caveat: these are mostly walk-in shops. A jeweller or a clothing store lives on foot traffic, so of course directions win. The more useful question is what happens when the business is not a shop.
Finding 2: what you sell changes everything
We grouped profiles by their Google primary category and kept only the business types where no single business dominates the numbers. The split is sharp.
| Business type | Profiles (businesses) | Directions | Website clicks | Views from Maps, all profiles | Views from Maps, typical business |
|---|---|---|---|---|---|
| Jewellery stores | 448 (9) | 72.1% | 6.1% | 86.9% | 76.2% |
| Health, beauty and wellness | 88 (47) | 73.3% | 10.1% | 52.0% | 22.9% |
| Hotels and food | 52 (20) | 70.5% | 16.0% | 65.0% | 58.2% |
| Professional services | 91 (59) | 60.8% | 20.3% | 24.5% | 19.9% |
| Home services and trades | 96 (86) | 43.4% | 30.9% | 16.2% | 21.8% |
Two things jump out.
Shops are found on Maps. Service businesses are found on Search. 86.9% of views of jewellery store profiles came from Google Maps (76.2% for the typical jewellery business). For home services and trades it was 16.2%. People look for a jeweller on a map. They look for a plumber in a search box.
Service businesses get website clicks. For home services and trades, 30.9% of actions were website clicks, five times the 6.1% for jewellery stores. If your customer has to trust you to come into their home, they want to see your work first.
Health, beauty and wellness is the one to read carefully. Pooled across all profiles, directions were 73.3% and Maps views 52.0%. For the typical business in that group, Maps views were only 22.9%. The bigger profiles pull the pooled number toward Maps. A small clinic or salon probably behaves more like a service business than the total suggests.
Finding 3: about one listing in five got no new reviews all year
Reviews are the other thing customers act on, and the flow is very uneven. Of 1,029 listings, 18.6% received zero new Google reviews in the 12 months. Leave out the three largest businesses and it rises to 25.2%. 40.7% of all listings averaged fewer than one new review a month.
Hotels and food had the highest share of silent listings, at 32.8%. That surprised us, since restaurants are usually review magnets, and this data does not tell us why. It does point at something worth checking in any chain: the quiet branch is easy to miss, because the brand's overall rating still looks fine.
And the overall rating usually does look fine. For the typical business with 30 or more reviews in the year, 94.5% of reviews were 5 stars and 2.2% were 1 or 2 stars (84 businesses). When almost everyone is near 5 stars, the rating stops telling customers much. What separates you is how recent your reviews are and what they say. We looked at the second part in our data on negative Google reviews.
What this means for your profile
If customers come to you
- Check the pin, not just the address. A direction request is someone about to drive or walk to you. If the pin sits on the wrong side of a mall or a highway, you lose them at the last step.
- Treat hours as a promise. The person asking for directions is coming now. Wrong hours mean a wasted trip and, often, a bad review.
- Write for a phone screen. With 96.8% of views on mobile, the first photo and the first line of your description do most of the work. Show the storefront so people recognise it when they arrive.
- Win the map. Maps is where shop profiles get seen, so your rank on Maps a few streets away matters more than your rank on a desktop search.
If you go to customers
- Make the website link land somewhere useful. Nearly a third of actions for home services were website clicks. Send them to a page about the service and area, not a generic home page.
- Fill in services and the description properly. Search is where you are found, so the words on your profile do more work than the map pin.
- Make calling easy. Calls were a quarter of actions for home services. A number that rings through to a person during your listed hours is worth more than any post.
For everyone
- Find your quiet locations. List every location by new reviews in the last 90 days. The bottom of that list is where to start asking.
- Ask every customer, at the counter or on the receipt. A direct review link or QR code at the point of sale works better than a request days later. Never offer anything in return; Google's policies do not allow it.
- Reply to what comes in. A steady stream of replies tells the next reader someone is paying attention.
How to act on this with BizLoc8, step by step
For one profile, all of this takes an afternoon. For 30 or 300, it's a job, and it's the job we built BizLoc8 for. Here's the order I'd do it in.
- Fix hours and details everywhere at once. Use bulk edits to update hours, special hours and descriptions across all your profiles in one go, instead of opening each one. If most of your actions are directions, this is the first thing to get right.
- Check each profile's health score. It shows which profiles have gaps, so a missing description or weak setup at one branch does not hide behind the brand.
- See where you actually show up on the map. Run a geo-grid scan around each location (3x3 up to 11x11 points, 2 to 100 km or miles). You get your average rank, your Share of Local Voice (the share of points where you are in the top 3) and every competitor in the scan with its own grid. Schedule scans weekly, monthly or twice a month, then compare two scans to see which points improved, stayed the same or declined. Our geo-grid guide explains how to read one.
- Clear the review queue with AI replies. AI drafts a reply to each review, you approve them and post in bulk. Every location gets answered, not just the busy ones.
- Keep every profile active with AI Suggested Posts. Each week BizLoc8 suggests posts built from each listing's Google category, website, trends and upcoming holidays. Publish to many locations at once with placeholders such as the business name, and schedule or repeat them. More in our guide to Google Business Profile posts.
All of this sits in one Google Business Profile platform, with published pricing ($99 or $149 a month outside India, Rs 1,000 or Rs 1,500 in India, custom for large brands) and a 7-day free trial.
See every location's profile in one place
Bulk edits, AI review replies, AI Suggested Posts and geo-grid scans for every location you manage.
Four mistakes this data points to
- Judging the profile by website clicks. For a shop, website clicks were under a tenth of actions. Count direction requests and calls too, or you will undervalue the profile.
- Copying advice from a different kind of business. A plumber and a jeweller use the same profile in very different ways. Look at which actions your own profile gets before you decide what to fix.
- Watching the brand rating instead of each location. A strong average can hide branches with no new reviews for a year.
- Checking the profile on a desktop. Your customers almost never do. Open it on your phone, on Maps, the way customers see it.
Frequently asked questions
What is the most common action on a Google Business Profile?
In our data it was the direction request. Across 993 Business Profiles managed on BizLoc8, 73.1% of the 5.1 million calls, website clicks and direction requests between 1 October 2025 and 30 September 2026 were requests for directions. Calls were 17.8% and website clicks 9.1%. Most of these profiles belong to walk-in retail businesses, so service businesses will see a different mix.
Do service businesses get more website clicks from their Google Business Profile?
In our data, yes. For home services and trades, website clicks were 30.9% of profile actions and directions 43.4%. For jewellery stores, website clicks were 6.1% and directions 72.1%. If customers come to you, the address and hours carry the profile. If you go to them, the website link and phone number matter more.
Do people find Google Business Profiles on Google Maps or on Google Search?
It depends on the business. In BizLoc8's data from 1 October 2025 to 30 September 2026, 86.9% of views of jewellery store profiles came from Google Maps, against 16.2% for home services and trades, whose profiles were mostly seen on Google Search. People look for a shop on a map. They look for a plumber in a search box.
How many Google Business Profile views come from mobile phones?
In BizLoc8's data, 96.8% of Google Business Profile views came from mobile, across profiles managed on BizLoc8 between 1 October 2025 and 30 September 2026. That means the first photo, the hours and the first line of the description do most of the work, so check your profile on a phone, in Google Maps, the way customers see it.
How many Google Business Profiles get no new reviews?
Of 1,029 Google Business Profiles we looked at, 18.6% received zero new Google reviews between 1 October 2025 and 30 September 2026. Without the three largest businesses in the sample it was 25.2%. Hotels and food businesses had the highest share, at 32.8%, which is easy to miss when a brand's overall rating still looks fine.
How often does a typical Google Business Profile get new reviews?
Not very often. Across 1,029 Google Business Profiles managed on BizLoc8, the median listing got 2.08 new Google reviews a month between 1 October 2025 and 30 September 2026, and 40.7% of listings averaged fewer than one new review a month. A direct review link or QR code at the counter is the simplest way to lift a quiet location.
What star ratings do businesses usually get in Google reviews?
Mostly 5 stars. In BizLoc8's data, the typical business with 30 or more Google reviews in the year had 94.5% five-star reviews and 2.2% one- or two-star reviews (84 businesses, 1 October 2025 to 30 September 2026). When almost everyone is near 5 stars, how recent your reviews are and what they say matters more than the average.
Is this data representative of all businesses on Google?
No. It covers Business Profiles managed on BizLoc8, mostly Indian multi-location retail, from 255 businesses. Treat the exact percentages as describing this group. The broad patterns, such as directions dominating for walk-in shops and website clicks mattering more for service businesses, are the parts we would expect to hold elsewhere.
Method and sources
- Sample. 1,029 live Google Business Profiles from 255 businesses managed on BizLoc8 (deleted and test listings excluded). A business is one BizLoc8 account. Mostly multi-location retail in India. Data as of 13 October 2026.
- Actions and views. Google Business Profile performance data, 1 October 2025 to 30 September 2026, for the 993 profiles that had it. Actions are calls, website clicks and direction requests. Views are split into Maps and Search, mobile and desktop, as Google reports them. "Without the three largest groups of listings" removes the three biggest groups of profiles (621 listings).
- Business types. Built from each profile's Google primary category. We show only types with at least 30 listings where no single business holds more than half the listings. "Typical business" gives each business one vote.
- Reviews. Live Google reviews dated 1 October 2025 to 30 September 2026. "Without the three largest businesses" leaves 643 listings. Star-rating shares use the 84 businesses with at least 30 reviews in the window.
- Prohibited and restricted content, Maps user-generated content policy, for the rule against incentives for reviews.
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